Project Overview
Mooncool partnered with Feel Right Inc. to launch the TK Pro Electric Trike with a cinematic commercial designed to drive brand awareness, support product launches, and generate high performing creative for television, digital advertising, ecommerce, and social media.
Rather than creating a traditional product demonstration, we developed a character driven story about an older gentleman preparing for what appears to be the stunt of a lifetime. Through cinematic storytelling, premium visuals, and subtle humor, the campaign celebrates adventure, confidence, and the freedom to keep exploring at any age.
Project Scope
Feel Right Inc. provided full service commercial production, including creative development, scriptwriting, casting, production, cinematography, photography, editing, color grading, sound design, and final delivery.
Services provided:
- Concept development
- Scriptwriting and narrative development
- Casting, locations, scheduling, and pre-production
- Full-service commercial production
- Editing, sound design, color grading, and final delivery
- Platform-ready assets for YouTube and Facebook campaigns
The production also generated a complete library of marketing assets, including:
- Hero Brand Commercial
- Product Launch Video
- Paid Social Ads
- YouTube & TV Commercials
- Vertical Social Content
- Product Feature Cutdowns
- Ecommerce Content
- Lifestyle Photography
Creative Approach
As a commercial video production company, our goal was to create a campaign that balanced cinematic storytelling with performance marketing. Rather than producing a single advertisement, we developed a creative strategy that could support a product launch, brand awareness campaign, and ongoing digital advertising across YouTube, Meta, Instagram, TikTok, and other paid media platforms.
About Feel Right Inc.
Feel Right Inc. is a Los Angeles and Orange County video production company specializing in commercial production, product launch videos, branded content, lifestyle photography, and paid social creative for e bike brands, consumer electronics companies, D2C brands, startups, and global businesses.
Whether you’re launching a new product or scaling your ecommerce marketing, we create cinematic content that helps brands capture attention and drive results.
