So you develop a marketing strategy and you start running social media ads. But nothing happens… or so you think! Conversions are the most straightforward measurement, yes. But are…
If you’re in marketing or you own a business, you’ve heard the phrase hundreds if not thousands of times: Content is King. Basically, it means you need high-quality content…
Hiring an in-house content creator might be the move for some businesses. For example, a Jeweler should create videos and photos of their products daily, a chiropractor should create…
What do millennials look for in brands? Millennials now make up the largest segment of the workforce, they’re the most common users of social media, and the most likely…
Let’s talk about vetting marketing agencies. As a business owner or a marketing decision maker, you’re well aware that it can be a challenge to find the right agency…
Facebook recently lost a heated battle with Apple over iOS 14, which means Apple users can now opt out of having their data taken by advertisers on websites and…