Creative-led commercial production · Los Angeles · Orange County · New York · Worldwide
Creative Commercial Video Production in Los Angeles & Orange County
Cinematic commercials, branded entertainment, film and television, and ambitious multi-platform campaigns. From the first big idea to the final frame.
Trusted by brands including
What we produce
Big ideas. Cinematic execution.
Commercials and advertising films
TV, connected TV and streaming ads and cinematic brand campaigns, built on original concepts.
See Aiper Thunderstorms →
Branded entertainment and original series
Scripted branded series, vertical microdramas and episodic stories audiences choose to watch.
See Maison Delvane →
Product launches and brand films
Cinematic launches and hero films that introduce products and build brand identity.
See the Tribit launch →
Film and television production
Independent features, scripted series, TV pilots, limited series and short films, script to screen.
Talk to us about your film →
Integrated brand campaigns
Multi-film campaigns around one idea, with assets for every platform from a single production.
See the Povison campaign →No script yet? That's where we start.
Bring us a product, a goal or a rough idea. We develop the concept, write it and produce it.
Bring us the idea → Explore all work →About Feel Right Inc.
Make the problem feel real.
Make the product feel right.
Feel Right Inc. is a creative-led production company specializing in cinematic commercials, branded entertainment, film and television production, and ambitious multi-platform campaigns. Based in Southern California, we produce across the United States and around the world.
We partner with brands, agencies, filmmakers and studios to develop original ideas and bring them to life through high-end production. From a single commercial or independent feature film to an entire scripted series or integrated brand campaign, every project begins with the creative.
- Original concepts, treatments and scripts
- Commercials, branded series, film and TV, integrated campaigns
- Productions across the US, Europe and Asia
Awards and recognition
Integrated campaign production
One production. Every channel.
We plan every deliverable and capture extra footage alongside the main shoot, so one production becomes a complete set of campaign assets, without paying to produce twice.
Television and streaming
- Hero commercials
- 60-second spots
- 30-second spots
- CTV and streaming ads
Paid social advertising
- 15-second ads
- 6-second ads
- Vertical video ads
- Alternate versions
Organic social media
- Social-first edits
- Teasers and trailers
- Behind the scenes
- Episodic content
Website and e-commerce
- Brand films
- Product videos
- Product demos
- Website hero content
YouTube and digital
- Long-form branded content
- Campaign trailers
- YouTube ads
- Extended versions
Retail, trade shows and events
- Product reveals
- Digital displays
- Event presentations
- Promotional films
Process and production services
How we bring ideas to life
Complete end-to-end production, or just the services your project needs, for brands, agencies, filmmakers and studios.
Develop
Discovery, the creative brief and original concepts, developed into scripts, treatments and storyboards you approve.
- Creative strategy
- Original concepts
- Scriptwriting
- Treatments
- Storyboards
Prepare
We assemble the team, cast talent, scout locations and plan every detail of the shoot.
- Production management
- Budgeting and scheduling
- Casting
- Locations
- Production design
- Art direction
Shoot
Directors, crew and creative teams on set, from a one-day commercial to a multi-location campaign.
- Directing
- Cinematography
- Lighting and camera
- AI and hybrid production
Finish
Edit, color, sound and VFX, then every version the campaign needs for every platform.
- Editing
- Color grading
- Sound design
- CGI and VFX
- Motion graphics
- Cutdowns and localization
Most projects involve 2 to 3 weeks of pre-production, followed by filming and post-production. Total timelines depend on creative complexity, production requirements and deliverables, and we can accommodate accelerated schedules when the scope allows.
More we produce
Video for every part of the business
- Product demo videos
- Social and digital ads
- Direct-response ads
- UGC and creator content
- E-commerce videos
- Corporate overview videos
- Founder story videos
- Testimonial and case study videos
- Explainer videos
- Documentary films
- Short films and proofs of concept
- Crowdfunding videos
- Trade show and event videos
- Event recaps and highlights
- Recruitment and employer branding
- Promos, teasers and trailers
- Behind-the-scenes content
- Livestream and virtual events
Client reviews
What our clients say
Industries
Industries and brands we've worked with
- Consumer electronics and technologyTribit, Arzopa
- Home, lifestyle and appliancesPovison, Aiper
- Parenting and family productsMomcozy
- Fashion, beauty and retailSpreeAI, Baleaf
- Travel and automotiveDiscover Cars
- AI, software and emerging technologySpreeAI
Where we work
Based in Orange County, producing worldwide
Based in Orange County and serving Los Angeles, Feel Right Inc. produces commercials and branded content in New York City, in almost every US state and around the world, with productions in Italy, Switzerland, France, England and Singapore. Wherever the story needs to be shot, our team goes there.
- Los Angeles
- Orange County
- New York City
- Nationwide
- Italy
- Switzerland
- France
- England
- Singapore
- Worldwide
FAQ
Commercial production questions
How much does professional commercial video production cost?
Commercial production costs vary depending on the concept, talent, locations, crew size, production requirements and number of deliverables. At Feel Right Inc., full-service commercial campaigns typically start around $35,000, with larger productions often ranging from $60,000 to $100,000 or more. We tailor each budget to the creative vision and scope of the project.
Do we need a finished concept or script before reaching out?
No. Many clients come to us with a product, a goal or a rough idea. We develop original concepts, treatments and scripts, then refine the chosen direction with you before production begins.
How long does a commercial production take?
Most projects involve 2 to 3 weeks of pre-production, followed by filming and post-production. Total timelines depend on creative complexity and deliverables, and we can work to accelerated schedules when the scope allows.
Where do you produce?
We're based in Orange County and serve Los Angeles, and we produce in New York City, across almost every US state and internationally, including Italy, Switzerland, France, England and Singapore. We travel wherever the story needs to be shot.
What do you deliver?
Everything the campaign needs from one production: hero, 60 and 30-second commercials, connected TV and streaming ads, 15 and 6-second social ads, vertical edits, product videos, trailers, behind-the-scenes and event content, plus subtitled and localized versions.
Do you produce feature films and TV series?
Yes. We provide creative and production services for independent feature films, scripted television series, TV pilots, limited series and short films, working with filmmakers, producers, studios and creators from development through post-production.
Do you use AI in production?
Where it serves the work. We use AI-supported creative workflows and generative visual development, and produce hybrid projects that combine AI-generated assets with traditional filmmaking.