Aiper Scuba S1 Product Launch Commercial
Feel Right Inc. developed and produced “Good Luck Diver,” a narrative commercial for the Aiper Scuba S1 robotic pool cleaner.
The film was one of six original commercials created for Aiper’s CES product lineup show. Feel Right Inc. also produced the hosted portions of the livestream, working with television producer and host Chip Wade to script and film the presentation on a large soundstage in Los Angeles.
The commercials were integrated throughout the show as creative breaks between Chip’s product presentations, giving each Aiper model its own distinct moment while keeping the full program connected.
After CES, “Good Luck Diver” was also used as standalone creative across YouTube, social media, digital awareness campaigns and television.
Project Overview
Client: Aiper
Product: Scuba S1 Robotic Pool Cleaner
Commercial: Good Luck Diver
Production: CES Livestream and Six-Commercial Campaign
Host: Chip Wade
Location: Los Angeles
Channels: CES, YouTube, Social Media, Digital Advertising and TV
Production Company: Feel Right Inc.
The Campaign Goal
Aiper wanted to present its robotic pool-cleaner lineup through a more engaging product show rather than a traditional keynote built entirely around specifications and demonstrations.
Feel Right Inc. produced the full livestream structure, including the hosted presentation and six narrative commercials. Each spot needed to introduce a featured product, create variety within the show and remain strong enough to work as independent advertising after CES.
Producing the CES Livestream
The hosted portions were scripted and filmed with Chip Wade on a large Los Angeles soundstage.
Chip guided viewers through Aiper’s lineup, while the six commercials appeared between product segments as creative advertising breaks.
This format allowed the show to combine product information with cinematic storytelling, improving the pacing of the livestream and giving each model a more memorable introduction.
The Creative Concept: Good Luck Diver
“Good Luck Diver” was created specifically for the Aiper Scuba S1.
Instead of presenting the robotic pool cleaner through a standard product demonstration, the commercial placed it inside a stylized diver-led story inspired by underwater exploration.
The concept gave the Scuba S1 a stronger visual identity while keeping the product central to the action. The narrative captured attention during the longer livestream and remained clear enough to work as a standalone commercial.
Creating Six Product Commercials
“Good Luck Diver” was one part of a six-commercial campaign developed for Aiper’s CES presentation.
Each film promoted a different product in the lineup while remaining connected through a consistent level of production, storytelling and brand direction.
The commercials were designed as chapters within the larger show, creating natural transitions between Chip Wade’s hosted segments and each product reveal.
Extending the Campaign Beyond CES
The campaign was built to continue delivering value after the original presentation.
Following CES, “Good Luck Diver” was used across YouTube, social media awareness campaigns, digital advertising and television.
This gave Aiper both a polished livestream product show and a library of reusable advertising assets from the same production.
Services Provided
Feel Right Inc. provided show development, hosted segment scripting, commercial concept development, scriptwriting, pre-production, soundstage production, casting, production design, cinematography, editing, sound design, color grading and final campaign delivery.
The Outcome
“Good Luck Diver” gave the Aiper Scuba S1 a distinct identity within the company’s wider CES product presentation.
The complete campaign blended livestream production, product education and narrative advertising into one cohesive show. It also created six standalone commercials that could continue supporting Aiper’s YouTube, social, digital and television campaigns after the event.
Frequently Asked Questions
Who Produced Aiper’s CES Livestream?
Feel Right Inc. produced Aiper’s CES product lineup show, including the hosted presentation with Chip Wade and six narrative commercials integrated throughout the livestream.
Who Produced the Aiper Scuba S1 Commercial?
Feel Right Inc. developed and produced “Good Luck Diver” for the Aiper Scuba S1 robotic pool cleaner.
How Many Commercials Were Created for the Aiper CES Show?
Feel Right Inc. produced six original narrative commercials, each promoting a different product within Aiper’s lineup.
Where Was the Aiper CES Presentation Filmed?
The hosted segments featuring Chip Wade were scripted and filmed on a large soundstage in Los Angeles.
Where Was “Good Luck Diver” Used?
The commercial appeared within Aiper’s CES livestream and was later used across YouTube, social media, digital awareness campaigns and television.
What Commercial Production Services Does Feel Right Inc. Provide?
Feel Right Inc. provides end-to-end commercial production, including creative strategy, concept development, treatments, scriptwriting, casting, pre-production, filming, production design, editing, visual effects, sound design, color grading and delivery of platform-specific campaign assets.
CES Livestream and Product Launch Production
Feel Right Inc. is a Los Angeles commercial video production company creating product launch films, narrative commercials, keynote presentations and livestream content for consumer electronics and technology brands.
We manage projects from creative development and scripting through filming, post-production and final campaign delivery.
Planning a CES presentation, product launch or commercial campaign? Work with Feel Right Inc. to create content that performs during the event and continues working across digital and television advertising.
Supporting Assets
