Project Overview
Feel Right Inc. partnered with DiscoverCars.com to create a narrative-driven commercial campaign focused on a common travel problem: finding a rental car with real availability, clear terms, and flexible cancellation options.
The campaign positioned DiscoverCars.com as a simple way for travelers to compare vehicles, review rental conditions, and book with greater confidence.
Goals And Objectives:
- Increase awareness and consideration
- Address concerns around vehicle availability
- Highlight clear rental terms and agreements
- Communicate flexible and free cancellation options
- Drive traffic from YouTube and Facebook to DiscoverCars.com
Target Audience
- Leisure and business travelers
- Families and road-trip customers
- International travelers
- Customers comparing rental-car options
- Travelers looking for flexible booking terms
Creative Approach
As a commercial video production company, our goal was to create a campaign that balanced cinematic storytelling with performance marketing. Instead of producing a single advertisement, we developed a creative strategy that could support multiple digital campaigns across YouTube, Meta, Instagram, TikTok, and other paid advertising platforms.
The concept centered around a relatable car rental experience, using humor and narrative to capture attention while building trust with potential customers. Every scene was planned to feel authentic, engaging, and flexible enough to communicate multiple product benefits.
To maximize long-term value, the commercial was filmed with interchangeable dialogue, reaction shots, and edit points, allowing the same footage to be repurposed into multiple performance marketing ads. This enabled the Discover Cars growth team to test different messaging and value propositions – including No Hidden Fees, Transparent Pricing, Easy Booking, Trusted Rental Partners, and Book with Confidence – without the need for additional production.
Services Provided
- Creative development and scriptwriting
- Casting and location planning
- Commercial production
- Cinematography and on-set execution
- Editing, sound design, color grading, and delivery
Campaign Channels
- YouTube advertising
- Facebook advertising
- Paid social campaigns
- Digital awareness and consideration campaigns
Key Deliverables
- Narrative commercial
- Horizontal 16:9 master
- Vertical 9:16 version
- Platform-ready campaign exports
- Final edited and color-graded assets
Supporting Assets
About Feel Right Inc.
Feel Right Inc. is a full-service commercial production company serving travel, automotive, technology, hospitality, and consumer brands.
We create narrative-driven campaigns for YouTube, Facebook, social media, and digital advertising, managing everything from concept through final delivery.
