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Goals And Objectives:
- Create engaging YouTube-specific ads with a storytelling approach.
- Wrote, Concepted, Produced and Delivered 2 narrative driven commercial ads for online car rental company.
- In-stream view rates outperformed expectations, consistently ranging between 45-50%, significantly surpassing industry standards. Additionally, Discover Cars engagement rate exceeded the industry average, consistently reaching over 20%.
Target Audience
- Travel Enthusiasts, Business Travel Professionals, & Family Oriented Demographics
Channel to CTA
- YouTube Ad Campaign to Landing Page
Supporting Design Assets
Play Video
