Let’s talk about vetting marketing agencies. As a business owner or a marketing decision maker, you’re well aware that it can be a challenge to find the right agency to represent your brand.
Here are some questions to keep in mind before you sign any contract:
Can you envision working in harmony with the agency staff? Are there clear open lines of communication?
You want to find this out early because great agencies should have great account managers. In fact, every agency employee should play an account manager role to some degree.
When you hire a marketing agency, you are committing to a relationship. Your company and agency will work together for a common cause which is to grow your business. This requires a lot of communication, and as a business owner you should be meeting with your marketing team as often as you are meeting with your internal staff.
To summarize – get to know your agency principals and everybody involved. Trust your gut, follow your intuition, and do what Feels Right.
ABOUT THE AUTHOR
Feel Right Inc.
Entrepreneurs are creatives, but most creatives are not entrepreneurs. We are a team of entrepreneurs. Creating not just to create, but to add value to people’s lives. Our clients, their customers, and our team. So, in order to deliver the best products and services to the buyers who need them most we fuse outside-the-box video ads with customer-focused strategy to simplify offers, tell stories that Feel Right, and inspire action.