The most efficient way to make any video is to start by writing it down on paper. In regards to marketing videos, follow this 5-step formula to script your next video…
First and foremost is the Hook. This is the first 3-5 seconds of your video. In the hook you want to grab someone’s attention and create a feeling of curiosity for them to want to stick around and watch the rest.
Secondly you want to dive into the Problems: People buy products and services because they have problems that need to be solved. So make the problems relatable and then offer the solution.
What is your product? How does it work? How does it solve the viewers problem and how is it going to make their lives better? These are all things you want to address in the Solutions.
After that you want to go into Doubts and Objections: No matter how great you say your product or service is, people are still going to have their doubts. So the way to combat that is to address the doubts with credibility, testimonials, reviews, endorsements and anything that is factual because nothing sells better than the truth.
Lastly, you need a Call-to-Action, ask for the buy. People want to buy if your ad is compelling so ask for the sale clearly and directly.
Speak only to what is important to that viewer, their problems and pains, and how you (your product or service) eliminate those problems and improve their life sprinkled with social proof and several calls-to-action throughout.
This structure (Hook, Problem, Solution, Doubts and Objections, CTA) is proven to generate ROI if executed effectively.
Want to write an ad for your business? Let’s get you started with an outline in our personalized marketing blueprint!
ABOUT THE AUTHOR
Feel Right Inc.
We are a Southern California Creative Agency that serves as your “in-house” marketing team. Specialized in content creation, paid advertising, branding, and video production all working in tandem to communicate your product, service, or brand message in a revolutionary way. You receive a customized blueprint tailored to your business needs and audience with a strategy focused on delivering results – rather than a general “cookie cutter” plan – allowing you to efficiently allocate resources instead of wasting time and money in areas that don’t perform. We are creatives, innovators and disruptors. Big media minds with a very specific formula to make your brand stand out. This is marketing that feels right!