The most efficient way to make any video is to start by writing it down on paper. In regards to marketing videos, follow this 5-step formula to script your next video…
First and foremost is the Hook. This is the first 3-5 seconds of your video. In the hook you want to grab someone’s attention and create a feeling of curiosity for them to want to stick around and watch the rest.
Secondly you want to dive into the Problems: People buy products and services because they have problems that need to be solved. So make the problems relatable and then offer the solution.
What is your product? How does it work? How does it solve the viewers problem and how is it going to make their lives better? These are all things you want to address in the Solutions.
After that you want to go into Doubts and Objections: No matter how great you say your product or service is, people are still going to have their doubts. So the way to combat that is to address the doubts with credibility, testimonials, reviews, endorsements and anything that is factual because nothing sells better than the truth.
Lastly, you need a Call-to-Action, ask for the buy. People want to buy if your ad is compelling so ask for the sale clearly and directly.
Speak only to what is important to that viewer, their problems and pains, and how you (your product or service) eliminate those problems and improve their life sprinkled with social proof and several calls-to-action throughout.
This structure (Hook, Problem, Solution, Doubts and Objections, CTA) is proven to generate ROI if executed effectively.
Want to write an ad for your business? Let’s get you started with an outline in our personalized marketing blueprint!
ABOUT THE AUTHOR
Feel Right Inc.
Entrepreneurs are creatives, but most creatives are not entrepreneurs. We are a team of entrepreneurs. Creating not just to create, but to add value to people’s lives. Our clients, their customers, and our team. So, in order to deliver the best products and services to the buyers who need them most we fuse outside-the-box video ads with customer-focused strategy to simplify offers, tell stories that Feel Right, and inspire action.